PurposeHigh hold styles with a matte finish are a reality with L'Oréal Professionnel Homme Mat Pomade, a versatile sculpting product that allows you to shape your hair exactly as you desire. MethodRub a small amount of L'Oréal Professionnel Homme Mat Pomade between hands then apply to wet or dry hair. Work through the hair or use to define sections. Why it worksL'Oréal Professionnel Homme Mat Pomade comes with a force hold rating of four, for a strong but alterable finish, while castor oil aids moisture retention so regular usage doesn’t dry out your hair.