PurposeGiving a natural shine-free look for fashionable, deconstructed styles, Dear Barber Mattifier could be the next great hair product for barbers everywhere. Working best in mid-length hair, the Mattifier delivers on texture and hold and actually gives a thicker appearance, a rare benefit in modern styling options. MethodApply Dear Barber Mattifier to washed and towel-dried hair. Why it worksDear Barber Mattifier excels due to the ease in which it blends into hair, its thick texture instilling volumes alongside renewed texture. A hold rating of three ensures a quick-acting hold with staying power is achieved despite possessing full flexibility.